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Search Engine Optimization
Optimize Your Web Site For Organic Search
Search Engine Optimization (SEO) should be a foundational aspect of any business that has an online presence.
Simply put, on-site SEO is web development best practices applied to your site, with the goal of positive ROI. Just as you design your site to look good in Internet Explorer, Firefox and Safari, you need to design your site to look good to search engines.
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LeadQual SEO Process
Our process is tuned to meet the needs of each specific customer. Our process involves the following steps:
Customized SEO Campaign Strategy
Understand your business and objectives, as well as your current technical implementation and resources available to make changes. We want to understand your goals, product and technology plans so that any SEO work can be synergistic with upcoming changes.
On-Site Structure Analysis
Review your current website architecture, technology and implementation to identify impediments and opportunities for SEO. We evaluate your navigation structure, linking hierarchy, URL structure, use of redirects/rewrites, number of pages vs link authority, robots.txt, XML site maps, sub-domains, multiple domains, multiple languages and many other aspects of the site that can impact search engine optimization.
Targeted Keyword Research and Segmentation
Conduct a keyword and competition analysis, so that we understand what keywords will draw the most valuable traffic volumes, and how competitive those terms will be. Targeting the right keywords is critical if you are to achieve good rankings, and attract visitors that are aligned with your business goals.
Off-Site SEO Analysis
Review current search positions for your target keywords and measure the number of pages indexed. We will assess your inbound linking by looking at the number of inbound links, where they are directed as well as the type and quality of websites that link into yours. We will also review other off-site factors such as social media and local search and recommend strategies to leverage these for improving your site's traffic. We dive deep into web analytics data to see how much traffic your current site gets from SEO, and on what keywords. This gives us a picture of how your current site meets overall objectives.
Ongoing SEO Consulting
Provide ongoing support, which includes monthly reporting on your search positions, plus Q&A about implementing recommendations. As you implement new projects, we can work with you to be sure they are optimized for organic search. We can also assist with other aspects of organic search, such as link building and making link promotion part of your business practices (e.g., marketing, product, public relations, site design). We also track SEO trends, and will work with you to adapt and capitalize on new trends and opportunities.
Leadqual has improved our business by increasing traffic to our site with an increase in unique visitors and traffic to our reservation page.
The quality of traffic is evidenced by the jump in revenue 25% more than last year, and even with a slowing economy, they are achieving gains.
They don't just improve your business and remain static, but they are always looking to improve upon their own efforts and our business benefits naturally.
Sun Bee
Director of Online Distribution & Marketing Outrigger EnterprisesEmbassy Suites