Search Engine Marketing
What We Do
Effective, scalable Search Engine Marketing requires both creative and marketing oriented design as well as the analytical and quantitative rigor of data segmentation and predictive modeling. Success means executing on all five aspects of Paid Search:
- Keyword development and segmentation
- Ad copy customization and value proposition tuning.
- Landing page optimization and offer testing.
- Advanced bidding strategies assessed at an individual keyword level.
- Insight oriented reporting, that creates actionable intelligence from raw data.
Our seasoned team of marketers, developers, and modelers will create a customized solution for your campaign objectives.
How We Do It:
We are highly focused on measuring and managing Search Engine Marketing performance to your ultimate Return on Investment. We help develop the yardstick for success whether you sell shoes online, enterprise business software, real estate, or subscription based online services. Our expertise in creating search marketing solutions that measure and react against data all across and down the value chain means that you can understand exactly how hard your Search Marketing dollars are working for you today, even if you don’t close the sale for 12 months.
Whether your run a ecommerce store with a million SKU’s or sell million dollar homes, we manage your campaign to your ultimate ROI on a keyword by keyword basis.
A Turnkey Solution and a Partnership
We offer a complete solution to Search Engine Marketing and we approach it as a white-box partnership. We believe in the value of sharing exact insights from campaigns and leveraging our client’s expertise and insights. Some of the greatest successes in the solutions we’ve developed came from the integration of search marketing data with our client’s CRM solution. We help develop the feedback loop to understand the total value generated by each new customer acquisition by keyword in a paid search channel.