Search Engine Marketing
For those looking to really capitalize on the holiday season, it is very important to start shoring up a plan weeks in advance. Q4 Holidays brings a special time in the online world where the average user has a different mindset and the volume (for retail) lifts dramatically. It is very important to create specialized campaigns targeting the consumer and their specific needs. Here at LeadQual we have a number of clients from different industries that see different seasonal changes during the Holiday season. We are already starting to plan for the new holiday season. Below is a quick checklist of how you too can prepare your Search Engine Marketing for the Holidays:
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Holiday spending has been weakest in 17 years but TNS Retail Foward forecasts a 1.5% growth for the holiday Q4 in key retail areas. Online sales is expected to grow 9% to $42.5 billion during the holiday seasons compared to 19% in 2007.

Apparel retailers are expected to decline in 1.3%. Homegoods channels and Furniture/ home furnishing stores are expected to decline by 1%. Consumer electronic stores on the other hand is expected to grow at 4% partially helped by consumer conversion to digital TV signals. Mass retailers are also expected to show a 5.6% growth as higher food prices are expected to shift consumers to focus on value.

Holiday Shopping
Mediamark (MRI) is expecting 35% of adults (62.3 million) will begain holiday shopping before Thanksgiving while another 35.8% is expected to shopt between Thanksgiving and Dec 15th. 25.6% (45.3 Million) is expected to shopt from December 16 to December 23rd.

Paul Lee
Director of Online Marketing
LeadQual - SEM