Posts Tagged ‘Quality Score’

Google is changing the way they measure your Quality Score. Though Google uses an auction bid type system for its Adwords management, much of your position ranking is currently determined by how relevant Google deems your structure, ad, keyword and landingpages are with one another. Then it takes that score, factors in your account history, click through rate and many other factors and this final “score” is often called “Quality Score” or “index”. If this Quality score is too low, Google will raise the minimum bid required to show your ad. This is how more established players who have good history and have properly structured and optimized accounts can out position you with a $0.10 bid while you may be unable to show your ad even at a $2 bid.

The news out of Google is that in the next few days, the Quality Score, which used to be static and by keyword, will now be calculated at the time of each query.
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