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LeadQual is growing!
Our Lead Qualification and Live Transfer division is growing and we have added capacity in both our West Coast and East Coast Internet Lead Response Centers. Our Search Marketing division has also been growing as we expand our paid search, SEO, affiliate marketing and other services.
Here is a photo of some new cubes going in this morning in our Stratford CT location.
Leadqual call center expanding in Stratford CT
LeadQual has been nominated as a Connecticut Post Top Workplace in CT. We’re really proud of this, as we truly value our awesome employees! It’s because of them that we are succeeding.
Each of our Internet Response Experts who qualifies internet leads and transfers them to our clients focuses every day on providing value to our clients. They know that speed to lead is critical to our clients’ success. Anyway – I hope we end up winning this, as it would be a great testament to our awesome team who goes the extra mile for our customers.
Go LeadQual!
Both Google & Microsoft reported their earnings today. Both search engine companies missed analyst’s estimates bringing up more question about how much the slowing economy is weighing on the search engine market.
Google fell $49.70 (-9.3%) to $473.74 as of 9:35PM PST. Microsoft slid $2.14 (-7.8%) to $25.37.
The missed targets brings up the concern that searchers are spending less online and the effect of the economy on the technology industry as a whole. Google reported a slowdown in the growth of consumers clicking on their online ads. Eric Schmidt said that Google faces “a more challenging economic environment” for the first time in a while. Though some technology companies, most notably Intel Corp, was able to beat estimates, the entire technology sector was brought down by the slow reported earnings.
Google also reported a higher than expected increase in research as their spend rose 65 percent which cut into their profits. Administrative expenses also rose 49 percent partly due to their fight against Viacom Inc.
LeadQual as a whole is starting feel the impact of the economy as many clients are curbing their spend or targeting higher ROI at the expense of volume. As LeadQual’s clients range across numerous industries, we see that some sectors such as real estate are hit the hardest while others like B2B continue to remain more steady. Though marketing dollars are being cut, many companies do end up allocating a larger percentage of their budget to SEM because it’s a medium that is fully trackable and easy to measure.
Paul Lee
Director of Online Marketing
LeadQual - Search Engine Marketing
Did you know the Google Mini Fridge can be plugged into your car lighter? Did you know the Google Mini Fridge can be set on Cold or Hot? Did yo know the Cold & Hot switches are switched backwards? For those who have been using Google Adwords extensively for their businesses may know about a little swag called the “Google Mini Fridge”. Most small business users are often surprised when this gift appears at their door but for those who have been advertising on Google for years know, this is the swag you wanted. Why? The fridge itself is nothing spectacular but it’s almost a trophy item. It’s a badge that says, you’ve spent a lot of money on Google. Hopefully this translate to having a lot of experience rather than having wasted tons of money. Regardless LeadQual is a proud owner of a mini-fridge. See it below!
What does that mean for LeadQual? It means we have tons of experience…In all seriousness, since several of us have done PPC and SEM for many years we’ve come across many fridges in our time.
So how does one receive such a novelty item?
You have to hit particular milestones. Whether that be a million clicks, 3 million clicks, 1 million leads, it is certainly all over the place depending on who you ask but what is certain is that you have to hit the million mark to be considered. The three figures I noted above were real click and lead milestones I’ve heard that warranted a Google Mini Fridge. It seems to be its really up to the Google reps.There are some interesting things people are doing with the fridge. Some are posting it on Ebay. Others are using it to create back links for their blogs by running contests that requires the entrants to link to their blog. Others like us are just using it as a beauty piece occasionally used to hold cold drinks for the office.
Paul Lee
Sr. Manager of Web Marketing
LeadQual - Search Engine Marketing
Integrating Google Analytics with Google Doc Spreadsheets
If you are looking for a way to integrate Google Analytics with Google Doc Spreadsheet look no further. With the help of Firefox Greasemonkey plugin and some honest hard work by Michael Freeman, you now have the ability to quickly integrate and download analytics data into a Google Spreadsheet. Instructions and Downloads are available here.
Google Keyword Trends in Google Analytics
Another great script for pulling keyword volume trends in Google Analytics. See which keywords or referral sites are causing the jumps and declines in your data.
Social Media
There has been a lot of articles being published in regards to the recent crowning of facebook as the #1 social site in terms of monthly visitor. It isn’t surprising as facebook continues to grow and become mainstream while myspace continues to become outdated in its ad plastered pages. So how do the social media sites stack up against one another in terms of value?
Webmaster & Online Marketing Training Videos
Trying to learn some SEM, SEO, Social Media, Usability, Web Design or any other internet related field? You can read books, blogs or take online classes, but another option is to watch youtube videos. Check out this list of webmaster & online marketing videos!
LeadQual News
For those who may be interested in our Lead Qualification Services, here is a forum discussion in regards to our product.
Paul Lee
Sr. Manager of Web Marketing
LeadQual
