There is a lot of talk going around that Yahoo! will soon reveal it’s new display ad management system. This platform was formerly known as “Amp” and is expected to help them increase their revenue and growth projection. This new management system should start to rollout this quarter.

Yahoo! has been working to build itself as a management system that would easily enable to advertisers, publishers, and agencies to buy and sell hundreds of relevant ad space without the need of speaking to a Yahoo rep on the phone. Best of all this system is expected to be free unlike many of their ad management software competitors. One unique aspect about this new management system is that it would enable publishing partners to sell inventory on Yahoo! properties. “Inside of the company, the reason the confidence level is so high is we’re not just building a piece of software to be innovative. We are potentially the biggest customer of the software” said Mike Walrath, senior vice president of Yahoo!’s advertiser marketplace.” Word is that the initial feedback from partners have been very positive.

Google with its acquisition of DoubleClick is expected to release of integrated features in the near future. DoubleClick current is a paid management system.

This system was supposed to be released earlier, but was delayed when the Adam Hyder, the head of engineering for this project left for a different company.

Paul Lee
Director of Online Marketing
LeadQual - Search Engine Marketing