Google Enabling Content Network Frequency Capping with DoubleClick
November 11th, 2008Tired of the same people looking at your ads and want a more diverse group of Internet users to see your ads?
Google has introduced frequency capping with the DoubleClick cookies. This is great for both advertisers and users because it will help avoid the same ad appearing again and again, giving users a wider selection of ads to view and advertisers a more diverse user base to display ads against.
Nicholas Abramovic
