Yesterday, Yahoo announced the rebranding of IndexTools into Yahoo Web Analytics. It is currently in beta and only available as an enterprise product. IndexTool was acquired by Yahoo in April 2008. Yahoo immediately started to work on integrating the tool in a similar fashion to the well known Google Analytics. The service was made free with the distinct advantage of having data updated every few minutes.

“Yahoo! Web Analytics provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. They’ll get custom real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.” - Yahoo Corporate Blog

They will be rolling out the service in phases throughout 2008 and 2009. Currently one can only get on the wait list and receive updates.

Tags: Web Analytics, yahoo

This entry was posted on Thursday, October 9th, 2008 at 6:40 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.