There is Growth! Online Ad Revenues Up
Google, Yahoo, Microsoft and AOL have all finished reporting their earnings for Q4 of 2008. The result? Growth! After seeing their revenue growth decline every quarter in 2008, their ad revenues actually started to pick up in Q4 by 3 percent. Together they showed a 8 percent growth year over year. In Q4 of 2007, the search engines showed a 12.7 percent growth year over year. By Q3, growth rates was only 0.6 percent year over year.
The combined ad revenue totaled $8.5 billion in Q4. Google continues to hold the majority of the market share at 65 percent contributing to more than half the growth. Yahoo continues to sit at about 19 percent. Microsoft showed decent growth to hold a 10 percent share. AOL continue to remain flat at a small 6 percent share.
Director of Online Marketing
LeadQual – SEM