The Bracket Trick
A little known tactic with Dynamic Keyword Insertion (the “bracket trick”) is placing keywords into your destination URLs.
Most Internet marketers just implement the bracket trick in their headline or description line (see below example)
{KeyWord:Lead Generation Marketing}
Get ROI focused SEM PPC Management.
We Share All Our Strategies & Data!
www.LeadQual.com/Leads
You can also use the bracket trick for your destination URLs: http://leadqual.com/?keyword={keyword}
By implementing the above tactic, you can use your web logs and analytics to record which keywords generated the most leads for you by tracking referring URLs.
Why is this useful? Conversion tracking is not 100%. MSN can sometimes inflate your numbers by 4 fold. Also, there are situations where Google, Yahoo or MSN are just not able to track your conversions. What is an ROI-focused marketer to do? By dynamically inserting your keyword into the destination URL you have just greatly increased the likelihood of properly tracking the truest number of conversions. Now, just add a distinct variable for your adgroups and you no longer need to rely on Google for conversion tracking.
Rock On,
Nicholas Abramovic
Nicholas prefers playing {KeyWord:FoosBall} over blogging, but just thought you should know about a useful way of implementing DKI.
Tags: Adwords, Dynamic Keyword Insertion, google, Pay Per Click
