Search Market Grows led by Google’s 16% Growth
| Search Engine | Searches | YOY Growth | Market Share |
| TOTAL | 7,996,956 | 3% | 100% |
| 4,812,974 | 16% | 60.2% | |
| Yahoo! | 4,812,974 | -11% | 17.4% |
| MSN/Live | 1,393,723 | -10% | 11.9% |
| AOL | 369,611 | -9% | 4.6% |
| ASK | 162,337 | 13% | 2% |
Source: Nielsen Online
Google continues to grow both in searches in and in market share. In July Google’s searches increased 16% over last year. Yahoo’s searches decreased 11 percent while Microsoft searches dropped 10%. Ask.com which has shifted its focus to targeting soccer moms and women grew 13% for 2% of the market share. Microsoft however had made a lot of gains in the past few months by providing monetary incentives to searchers for using their live.com search engine. It has brought many users to their site and increased their market share.
However Google owns 60 percent of the 8 billion searches and continues to own this market by a large lead. The industry as a total increased 3 percent in terms of total searches.
Paul Lee
Director of Online Marketing
LeadQual - Search Engine Marketing
Tags: AOL, ASK, google, Market Share, MSN, Search Engine Marketing, SEM, yahoo
