Is Yahoo Editing Your Search Marketing Campaigns?

Did you know Yahoo has permission to change your search marketing campaigns then notify you after the fact? How do we know this? It says right in the Terms and Conditions. Didn’t see it? They did a recent update.

SPONSORED SEARCH and CONTENT MATCH® PROGRAM TERMS
3. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives.

Exciting stuff. Unless of course your account gets modified and you end up wasting couple thousands of dollars to Yahoo’s profit. I am (kinda) sure Yahoo would have a good explanation for this. Will be looking to hear what they say.

What do you think of this change? Any opinions? Get any feedback from your Yahoo contacts? Please share!

Paul Lee
Director of Online Marketing
SEM – LeadQual

Account Management News Search Engine Marketing SEM yahoo