LeadQual Blog

Holiday spending has been weakest in 17 years but TNS Retail Foward forecasts a 1.5% growth for the holiday Q4 in key retail areas. Online sales is expected to grow 9% to $42.5 billion during the holiday seasons compared to 19% in 2007.

Apparel retailers are expected to decline in 1.3%. Homegoods channels and Furniture/ home furnishing stores are expected to decline by 1%. Consumer electronic stores on the other hand is expected to grow at 4% partially helped by consumer conversion to digital TV signals. Mass retailers are also expected to show a 5.6% growth as higher food prices are expected to shift consumers to focus on value.

Holiday Shopping
Mediamark (MRI) is expecting 35% of adults (62.3 million) will begain holiday shopping before Thanksgiving while another 35.8% is expected to shopt between Thanksgiving and Dec 15th. 25.6% (45.3 Million) is expected to shopt from December 16 to December 23rd.

Paul Lee
Director of Online Marketing
LeadQual - SEM

Tags: Holiday, News, Retail, Search Engine Marketing, SEM

This entry was posted on Friday, October 17th, 2008 at 4:24 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.