LeadQual Blog

 Tired of the same people looking at your ads and want a more diverse group of Internet users to see your ads?

Google has introduced frequency capping with the DoubleClick cookies. This is great for both advertisers and users because it will help avoid the same ad appearing again and again, giving users a wider selection of ads to view and advertisers a more diverse user base to display ads against.

Nicholas Abramovic

Tags: AdPlanner, Adwords, Content Network, DoubleClick, Frequency Capping, google

This entry was posted on Tuesday, November 11th, 2008 at 1:39 am and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.