Today I am posting a presentation on the new first page bids and dynamic quality scores for Google AdWords. It is my hope that the new quality scores and bidding algorithms will force pay per click marketers to become smarter; however I do agree with Paul Lee that there is a chance that more “dumb money” will be floating around. My belief is that after all of the “dumb money” is spent, many advertisers will look back to see that they received very low ROIs and will be forced to either leave pay-per-click marketing or use an agency that is ROI-focused. It looks like SlideShare.net does not properly sync up PowerPoint 2007 presentations as well as I hoped, but it gets the message across.

Please remember that many agencies are not focused or concerned about your returns and only wish to spend more of your money on pay-per-click systems. Just in business, less can sometimes mean more when it comes to keyword bidding.

LeadQual has some internal algorithms for determining keyword bid positions, called MONACO (Monetization and Cost Analysis) and I am very eager to be working on updating these algorithms with the new first page bidding and dynamic quality scores in place!

- Nicholas Abramovic

Tags: Adwords, dynamic quality scores, first page bids, google, minimum bids, Pay Per Click, Search Engine Marketing

This entry was posted on Thursday, August 28th, 2008 at 5:25 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.