Tired of the same people looking at your ads and want a more diverse group of Internet users to see your ads?

Google has introduced frequency capping with the DoubleClick cookies. This is great for both advertisers and users because it will help avoid the same ad appearing again and again, giving users a wider selection of ads to view and advertisers a more diverse user base to display ads against.

Nicholas Abramovic

Ever wonder if the Ask.com sponsored search results appear if you click on Google’s “search network” option for your pay-per-click campaigns?

 In actuality, the sponsored search results that are displayed on Ask.com are through Google’s content network and not search network.

  Nicholas Abramovic 

A quick warning. Google has included Canada as part of the general geo-targeted settings in Google Adwords. Previously only the United States was targeted by default. Though most advanced users may notice this change, it is something easy to miss. New users in Google Adwords may also easily look over this small update or figure it is common practice to target both regions.

Many may respond to my statement above by saying that no one would make such a simple mistake. Believe me, many will. You will be surprised. I can promise you Google will profit quite a bit off of this little change. Even if only 1 out of 1000 people overlook this change, in a pool of 100,000 advertisers, a million advertisers, that is a good chunk of change.

As LeadQual promotes international clients including in Canada, this comes to us as a disconcerting news as it may artificially raise competition in Canada.

Yahoo has always targeted both US and Canada by default.

Paul Lee
Director of Online Marketing
LeadQual - SEM

Google and Yahoo has abandoned their efforts to overcome the objections of the antitrust regulators who have hindered it’s progress because they believe it would give Google too much power over online advertising.

This was announced today [Wed Nov 5]. This could be seen as another hit for Yahoo is currently at $14.02 a share. Yahoo had previously hoped that this deal would give a $800 million boost to it’s revenue line. It was a reaction deal to the shareholders anger over management’s decision to forego the $47.5 billion takeover deal by Microsoft.

Google had previously announced that this deal would have been great for the online world. However Google is not expected to take much of a hit because of it’s dominant hold on search marketing.

“We’re of course disappointed that this deal won’t be moving ahead,” David Drummond, Google’s chief legal officer, wrote on a company blog. “But we’re not going to let the prospect of a lengthy legal battle distract us from our core mission. That would be like trying to drive down the road of innovation with the parking brake on.”
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Many of our prospective clients want to know, do we have any bidding tools or management systems in place? Yes we do! We’ve built internal tools and bidding systems to help us manage our accounts. Though we are always manually looking through accounts and checking on the data, we saw a need to have systems in place to help us flag issues and quickly make massive but calculated account adjustments.

At LeadQual, we pride ourselves in thinking outside of the box. See an example below. This is our greatest latest automated bidding tool. First of it’s kind. We first built tools for our analysts, but got lazy figured we should automated the whole process altogether. It still has a couple bugs to work out, but so far so good.

[We had to haze the picture out a bit, for proprietary reasons].

Happy Halloween

Paul Lee
Director of Online Marketing
LeadQual - SEM