Today Google announced a major change to the way they will allow advertisers on the Search Platform to reach the Mobile and Tablet Audience. Read on for information on how the new enhancements to Google Adwords campaigns may affect you, …

Facebook recently released an infographic on their Facebook Marketing page, with the intent to show advertisers how captive their audience is across the social network.  The infographic illustrates Facebook’s high level of engagement, membership and return on investment.  According to …

Imagine opening your Sunday paper and seeing ads from a large supermarket chain that didn’t list actual products for sale; instead, they simply listed the categories of products available – offers like “Buy discount cola” and “Snacks on sale.” The

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MSN Conversion Inflated

Most marketers and agencies probably never noticed, but MSN’s tracking has always been unreliable. Here at LeadQual, we knew about this problem because we do what we can to trace every click down to the conversion or …

Google, Yahoo, Microsoft and AOL have all finished reporting their earnings for Q4 of 2008. The result? Growth! After seeing their revenue growth decline every quarter in 2008, their ad revenues actually started to pick up in Q4 by 3 …