Archive for the ‘Search Engine Marketing’

Breaking News: Yahoo Search Going down?

Thursday, November 20th, 2008

Word on the online world is that Sean Suchter, Yahoo’s top search engineer has left Yahoo the day after Jerry Yang stepped down as CEO. Yang was well known for his dedication to Web Search with his strong, perhaps stubborn efforts to grow this sector of Yahoo’s business including the rejection of Microsoft’s bids.

The tipster who gave this information to valleywag.com, states

“Today is the end of Yahoo Search. Sean Suchter just left for Microsoft. Everyone in the office is shocked. I’ve been on the Yahoo Search team for a while and he is the one key executive that it all depends on. If Microsoft has convinced him to leave and join them, they won’t need to buy Yahoo Search. We will just all join Microsoft anyway. I am definitely going to send him my resume.”

Suchter apparently commanded a lot of loyalty and respect from the Yahoo search group. Yahoo has already lost a search executive, Qi Lu, to Microsoft. Will there be more to come? Could Microsoft end up hiring it’s way into Yahoo’s search business?
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Breaking News: Yang Steps Down As Yahoo’s CEO

Tuesday, November 18th, 2008

Yahoo’s cofounder Jerry Yang will step down as CEO and return to his former role as Chief Yahoo. Yahoo Board of Directors has initiated a search for a replacement. Jerry will transition as soon as they appoint a successor.

Yang, 40, has been the CEO since June 2007 when the Board of Director requested that he take the lead role. He has led Yahoo through a strategic repositioning and transformation of its platform. However Yahoo has struggled this year with plummeting stock value starting with the rejection of Microsoft’s attempt to acquire Yahoo. Recently the Yahoo Google deal also fell through.
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Google Analytics and Flash

Monday, November 17th, 2008

Google will be officially announcing later today the ability for Google Analytics to track various metrics in flash applications.

I have included a demonstration by Google and Sprout:

With tracking engagement of Flash applications/widgets, this can open up new avenues of paying advertisers for using Flash widgets instead of traditional “pay per click” and “pay per view” models.

Nicholas Abramovic

Google Enabling Content Network Frequency Capping with DoubleClick

Tuesday, November 11th, 2008

 Tired of the same people looking at your ads and want a more diverse group of Internet users to see your ads?

Google has introduced frequency capping with the DoubleClick cookies. This is great for both advertisers and users because it will help avoid the same ad appearing again and again, giving users a wider selection of ads to view and advertisers a more diverse user base to display ads against.

Nicholas Abramovic

Ask.com = Google Content Network

Thursday, November 6th, 2008

Ever wonder if the Ask.com sponsored search results appear if you click on Google’s “search network” option for your pay-per-click campaigns?

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 In actuality, the sponsored search results that are displayed on Ask.com are through Google’s content network and not search network.

  Nicholas Abramovic