Here at LeadQual, we decided to do a bit of shopping. We bought 5 cell phones, and gave them all to Kima. Kima then completed 5 different web forms for 92 different schools. Kima then grew 3 more ears and hit submit! Actually, we’ve been doing this over the past few months, so she could effectively log in each lead and each response.

The results are startling. Only 63% of leads were responded to, and the average response time was over SEVEN hours.

Wow. Schools are spending so much money to generate the leads, but don’t have the systems in place to effectively manage them. Feel free to download the study here:

http://www.leadqual.com/whitepapersindex.html

If you’d like to see if we secret shopped your school, please drop us a line, or come visit us at the CCA show in Orlando.

Regards,

Andrew Coleman