Many of our prospective clients want to know, do we have any bidding tools or management systems in place? Yes we do! We’ve built internal tools and bidding systems to help us manage our accounts. Though we are always manually …

Google is making more tweaks to it’s Quality Score Algorithm. They seemingly will normalize the data dependent on the position in order to be “more precise” in serving up the more relevant ad. Positions have a direct effect on CTR. …

SEM in the travel space is not easy. We know, as here at LeadQual we have a number of travel related clients serving different parts of the world. To help all those who struggle and work hard in this space, …

One thing I often see, primarily on sites that use Windows IIS servers, is inconsistent capitalization in URLs.  For example:

www.mysite.com/products    (lower case)
www.mysite.com/Products    (proper case)

This is most common on Windows hosts, since Windows file handling is case insenitive, …

Search Engine Marketing
For those looking to really capitalize on the holiday season, it is very important to start shoring up a plan weeks in advance. Q4 Holidays brings a special time in the online world where the average user …