What is comparative advertising? Comparative advertising is where companies like to pit their product features next to other well known competitors in an effort to differentiate their product. You have probably seen this in a table format with product features …

Setting up SEM Campaigns
One of the most overlooked aspect of running a SEM campaign is how important the structure of the account is for both management purposes and for performance. There are numerous factors to consider when deciding how …

One of the most common SEO recommendations these days is to use an XML site map file.  But how important is a site map file for SEO?

An XML site map is a file you place on your website that lists some …

It is easy for everyone to think that Google owns the search market. If I want to be on search, I need to be on Google simple as that. Well it isn’t so simple when it comes to international markets. …

First, I’d like to thank the CAPPS (California Association of Private Postsecondary Schools) team for allowing me to speak at thier annual conference.  We have done a number of tests in the edu veritcal and find a lot of areas of …