Search Engine Marketing

More Visitors for Less Money!  Higher ROI.

Paid Search, or Search Engine Marketing, allows businesses to bid for advertising placement on the top search engines, like Google, Yahoo!, MSN and AOL.  This seemingly simple method of paid advertising is actually quite complex and time-consuming for businesses to manage.  Additionally, paid search engine marketing can be extremely costly to inexperienced bidders that don't have a dedicated search marketing team and lack the necessary tools to analyze ROI and other important analytics.  Most businesses that “do it on their own” spend significantly more money for less visitors to their website especially if they don’t have a good grasp on how search engines determine your ad position & rankings. Your Bid is only a small fraction of the numerous points considered in determining your rankings. This is where we could help! We take an ROI-centric approach to increase conversion while maximizing your budget.

LeadQual solves the 5 challenges to Search Engine Marketing:

• Keyword selection: It is important to understand how your consumers go about finding what they need on the search engines. There are words that seem attractive but will not provide the ROI you are seeking. Other words that seem too broad could work wonders at the right cost per click. All this requires constant analysis and careful review of the data. We have dedicated managers & analyst who specialize in analyzing this type of search data.
  


• Advertising Creative:  We match your creative to each specific search term.   You only have a few words to convince the right searchers to come to your site.  We optimize your volume of clicks with the quality of your visitors.
  


• Bidding Strategy:  Using state-of-the-art software we manage your bids to meet your goals. We can optimize your campaigns to reach certain types of clients, to maximize ROI, to meet your available budget or to achieve your own custom strategic goals.
  


• Landing Pages:  We’ll help you develop landing pages that maximize lead capture. Every design aspect of a landing page contributes greatly to the ultimate conversion rate. Whether it is creating a new layout, changing the focus of the messaging, testing different images, tweaking your form – every little bit can have dramatic impact on your ROI. We can help!
  


• ROI Tracking:  Our analytics system provides you with all the data needed to monitor ROI metrics for your campaigns – including cost per lead and cost per sale; even at a keyword level.

SEM Testimonials

“It has been wonderful working with LeadQual. Simply put, they know their stuff. From day 1, they’ve worked closely with us in optimizing our campaigns and catering to our various needs and strategies. In the last 6 Months alone they have increased our volume 51%, increased our registration rate 135% all while dropping our cost per lead 55%! We’ve been happy with their high level of service and personal attention and would recommend them to anyone in need of their services”
Minesh Shah, Vice President of Marketing

How much does it costs? Is there a commitment time period?

We understand every business needs to weigh the pros and cons of using third party SEM experts. Costs vary depending on the size of your budget and your competitive landscape. Fill out the short form on the right and we can get you a customized quote and honest feedback on what it will take to run a successful PPC campaign for your industry. We are also one of the most flexible search marketing companies around in regards to commitments. Most companies require long term commitments. We don’t. We let our results take care of “retention”. Fill out our form and let’s talk!

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