More Visitors for Less Money!  Higher ROI.

Paid Search allows businesses to bid for advertising placement on the top search engines, like Google, Yahoo!, MSN and AOL.  Bidders are charged when searchers click on their text ads.  This seemingly simple method of paid advertising is actually quite complex and time-consuming for businesses to manage.  Additionally, paid search-engine marketing can be extremely costly to inexperienced bidders that don't have a dedicated search-marketing team and lack the necessary tools to analyze ROI and other important analytics.  Most businesses that “do it on their own” spend significantly more money for less visitors to their web-site.  LeadQual takes a trading desk mentality to paid search – buy low and sell high. 

• Key word selection:  Choosing the specific words and phrases to bid on is vital to your success. The wrong terms cost too much and convert too poorly. The right terms generate very high ROI. 
   
• Advertising Creative:  We match your creative to each specific search term.   You only have a few words to convince the right searchers to come to your site.  We optimize your volume of clicks with the quality of your visitors.
   
• Bidding Strategy:  Using state-of-the-art software we manage your bids to meet your goals. We can optimize your campaigns to reach certain types of clients, to maximize ROI, to meet your available budget or to achieve your own custom strategic goals.
   
• Landing Pages:  We’ll help you develop landing pages that maximize lead capture.  You’ll get more leads for your money.
   
• ROI Tracking:  Our analytics system provides you with all the data needed to monitor ROI metrics for your campaigns – including cost per lead and cost per sale; even at a keyword level.